Cookies Policy

DGLI Group Ltd – Don’t Get Locked In
Effective Date: 20/03/2026
Last Updated: 20/03/2026

1. Company Information

Data Controller: DGLI Group Ltd
Trading As: Don’t Get Locked In
Registered Office: Floors 1-2 Allhallows, Bedford MK40 1LN
Company Registration Number: 16670689
Email: [email protected]
Phone: 01234 374 100
Website: https://www.dontgetlockedin.com

2. What Are Cookies?

Cookies are small text files that are placed on your computer, tablet, or mobile phone when you visit our website. They help us recognise you and remember information about your visit, such as your preferred language and other settings. This can make your next visit easier and the site more useful to you.

Similar technologies include:

• Web beacons/pixels – Small invisible images that track user behaviour
• Local storage – Information stored in your browser
• Session storage – Temporary data stored during your visit

3. How We Use Cookies

We use cookies to:

• Remember your preferences and settings
• Understand how you use our website and improve your experience
• Enable our booking system to function properly
• Analyse website performance and visitor behaviour
• Show you relevant advertisements on other websites
• Ensure our website security and prevent fraud

4. Types of Cookies We Use

4.1 Essential Cookies

These cookies are necessary for our website to function properly. They enable core functionality such as security, network management, and accessibility.

Purpose: Website functionality, security, load balancing
Duration: Session cookies (deleted when you close your browser) or up to 1 year
Legal Basis: Legitimate interest (essential for website operation)

Examples include:

• Session cookies for booking system functionality
• Security cookies to prevent fraudulent activity
• Load balancing cookies to ensure website performance

4.2 Performance and Analytics Cookies

These cookies collect information about how visitors use our website, such as which pages are visited most often and if visitors receive error messages.

Google Analytics:

• Cookie Names: _ga, ga[ID], _gid, _gat
• Purpose: Website traffic analysis, user behaviour tracking, performance monitoring
• Duration: 2 years (_ga), 24 hours (_gid), 1 minute (_gat)
• Data Collected: Page views, session duration, bounce rate, user journey, device information
• Legal Basis: Consent

Google Analytics 4:

• Cookie Names: _ga, ga[ID]
• Purpose: Enhanced analytics including cross-device tracking and conversion measurement
• Duration: 2 years
• Legal Basis: Consent

4.3 Marketing and Advertising Cookies

These cookies track your online activity to help advertisers deliver more relevant advertising or to limit how many times you see an advertisement.

Meta Pixel (Facebook):

• Cookie Names: _fbp, _fbc, fr
• Purpose: Track conversions, build advertising audiences, serve targeted advertisements
• Duration: 90 days (_fbp), 2 years (fr)
• Data Collected: Page visits, booking conversions, custom events, user interactions
• Legal Basis: Consent

Google Ads:

• Cookie Names: _gcl_au, _gcl_aw, ide
• Purpose: Measure advertising effectiveness, attribute conversions, remarketing
• Duration: 90 days (_gcl_au), up to 2 years (others)
• Legal Basis: Consent

4.4 Functionality Cookies

These cookies allow our website to remember choices you make and provide enhanced, more personal features.

Purpose: Remember preferences, language settings, booking form data
Duration: Up to 1 year
Legal Basis: Legitimate interest or consent

5. Third-Party Cookies

We work with third-party services that may place their own cookies on your device:

5.1 Google Services

• Google Analytics – Website performance analysis
• Google Ads – Advertising measurement and remarketing
• Google Tag Manager – Managing tracking codes
• reCAPTCHA – Spam and bot protection

5.2 Social Media Platforms

• Meta (Facebook/Instagram) – Advertising and measurement
• TikTok Pixel – Advertising measurement (if applicable)
• YouTube – Video content (if embedded)

5.3 Booking and Payment Systems

Our booking system may use cookies to:

• Remember your booking progress
• Process secure payments
• Prevent duplicate bookings

6. Cookie Duration

Session Cookies: Deleted when you close your browser
Persistent Cookies: Remain on your device for a set period or until you delete them

Typical durations:

• Essential cookies: Session to 1 year
• Analytics cookies: 24 hours to 2 years
• Marketing cookies: 30 days to 2 years
• Functionality cookies: Up to 1 year

7. Managing Your Cookie Preferences

7.1 Cookie Banner

When you first visit our website, you’ll see a cookie banner allowing you to:

• Accept all cookies
• Reject non-essential cookies
• Customise your cookie preferences
• Access this cookies policy

7.2 Browser Settings

You can control cookies through your browser settings:

Chrome: Settings > Privacy and security > Cookies and other site data
Firefox: Settings > Privacy & Security > Cookies and Site Data
Safari: Preferences > Privacy > Manage Website Data
Edge: Settings > Cookies and site permissions > Cookies and site data

7.3 Opt-Out Tools

Google Analytics: Google Analytics Opt-out Browser Add-on
Google Ads: Google Ads Settings
Facebook: Facebook Ad Preferences
Industry Opt-out: Your Online Choices

7.4 Do Not Track

We currently do not respond to “Do Not Track” browser signals, but you can control tracking through the methods described above.

8. Impact of Disabling Cookies

Essential Cookies: Disabling these may prevent proper website functionality, including:

• Booking system malfunction
• Security features not working
• Unable to access certain areas

Performance Cookies: Disabling these means:

• We cannot improve website performance
• Unable to identify and fix technical issues
• No analytics on popular content

Marketing Cookies: Disabling these means:

• Less relevant advertising on other websites
• Unable to measure advertising effectiveness
• May still see advertisements, but they won’t be personalised

9. Changes to This Policy

We may update this Cookies Policy to reflect:

• Changes in cookie technologies
• Updates to our website functionality
• Legal or regulatory changes

How we’ll notify you:

• Updated “Last Modified” date on this page
• Website notification banner
• Email notification (if you’ve provided consent)

Continued use of our website after changes indicates acceptance of the updated policy.

10. International Data Transfers

Some of our third-party services may transfer your data internationally:

Google (Analytics/Ads): May transfer data to the US and other countries with adequate protections
Meta (Facebook): May transfer data globally with appropriate safeguards

We ensure all transfers comply with UK GDPR requirements through:

• Adequacy decisions
• Standard Contractual Clauses
• Certification schemes

11. Your Rights

Under UK GDPR, regarding cookies and tracking, you have the right to:

• Withdraw consent for non-essential cookies at any time
• Access information about cookies we use
• Object to processing for marketing purposes
• Data portability for information collected via cookies

To exercise these rights, contact us at: [email protected]

12. Contact Information

For cookie-related questions:
Email: privacy@dontgetlockedin.com
Phone: 01234 374 100
Address: Floors 1-2 Allhallows, Bedford MK40 1LN

General enquiries:
Email: [email protected]

For complaints: If you have concerns about our cookie practices, you can complain to:

• Information Commissioner’s Office (ICO)
• Website: www.ico.org.uk
• Phone: 0303 123 1113